Job Description

Overview

CivicEye, headquartered in Charlotte, North Carolina, delivers innovative cloud-based software for law enforcement, prosecutors, and courts, enhancing workflows and improving community outcomes. We are seeking a strategic, creative, and results-driven Full Stack Marketing Lead to join our team in Charlotte, NC. This role will drive CivicEyes market expansion and elevate our brand through multi-channel marketing strategies, compelling content, and data-driven campaigns. The ideal candidate is a collaborative leader with strong communication skills and a passion for advancing our mission to make communities safer.

This is an exciting opportunity for a marketing professional who thrives on developing innovative strategies, managing end-to-end marketing initiatives, including event presence, and fostering a collaborative team environment while advancing our mission of making communities safer.

Key Competencies

Key Competencies for this role include but are not limited to: Content Creation, Brand Strategy, Design Skills, Data Analysis, Optimization, SEO and PPC, Marketing Automation, Social Media, Web Management, Strategic Leadership, Collaboration, Adaptability, Project Management, and Problem-Solving.

PRINCIPLE DUTIES AND RESPONSIBILITIES

• Develop and execute multi-channel marketing strategies to drive lead generation, customer acquisition, and brand awareness.
• Collaborate with sales, product, and operations teams to align marketing initiatives with company goals.
• Oversee the creation of engaging content, including website materials, case studies, whitepapers, blogs, and social media, to position CivicEye as an industry thought leader.
• Manage and maintain consistent brand identity, voice, and messaging across all platforms.
• Maintain and update the company website on WordPress, ensuring functionality, user experience, and alignment with marketing objectives.
• Utilize HubSpot to optimize CRM processes, email campaigns, lead nurturing, and marketing automation workflows.
• Identify and evaluate industry conferences and events to maximize brand visibility and networking opportunities.
• Coordinate logistics for event participation, including booth setup, promotional materials, and post-event lead nurturing.
• Analyze campaign performance, website metrics, HubSpot data, and event outcomes using tools like Google Analytics to derive actionable insights and optimize strategies.
• Build and maintain relationships with key stakeholders, including partners, media, and industry influencers, to enhance CivicEyes market presence.

KNOWLEDGE, SKILLS & ABILITIES

We value individuals who are creative problem-solvers, exceptional communicators, and have a proven track record of driving marketing success. The ideal candidate will have:

• Content Creation including blogs, social media posts, videos, email campaigns with persuasive messaging and brand storytelling
• Expertise in defining and maintaining brand strategies including voice, visual identity, and messaging to ensure consistency across marketing channels
• Familiarity with tools like Canva or Adobe Suite to create marketing assets such as social media graphics, banners, ads, etc.
• Proficiency in tools like Google Analytics, Tableau, PowerBI etc to track campaign performance, user behavior and derive actionable insights
• Experience conducting experiments to optimize marketing strategies such as A/B testing to increase conversion rates
• Knowledge of optimizing landing pages, forms, and websites to increase lead generation and sales conversions
• Strong understanding of on-page and off-page search engine optimization techniques including keyword research, content optimization, and link-building to drive organic traffic with tools like SEMrush or SurferSEO
• Experience managing paid ad campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc including budget allocation and performance optimization
• Proficiency with tools like HubSpot, MailChimp, or ActiveCampaign to automate email campaigns, lead nurturing and customer journeys
• Expertise in managing and growing social media accounts (LinkedIn, Instagram, Twitter)
• Familiarity with WordPress to upkeep and make minor website edits
• Ability to plan, execute, and manage end-to-end marketing campaigns aligned with business goals, such as brand awareness, lead generation, or sales growth
• Skills to act as a marketing lead in cross-functional projects, ensuring alignment with sales, product, or tech teams and effective stakeholder communication
• Ability to combine creativity with data-driven decision-making to develop innovative marketing strategies that align with market trends and business objectives

EDUCATION AND EXPERIENCE

Required Education / Experience

• Bachelors degree in Marketing, Sales, Business, or related field OR
• At least two years of marketing experience with a strong portfolio

Preferred Education / Experience

• Experience with HubSpot or similar CRM/marketing automation tools.
• Background in fast-paced, growth-stage, or PE-backed companies.
• Familiarity with GovTech or public sector marketing.
• Certifications such as Certified SEO Expert or Google Ads/Analytics are a plus.

LOCATION/HOURS

• Charlotte, NC
• Full-time employees are expected to observe core business hours generally recognized as no less than 8 working hours per day

BENEFITS

Target Base: Commensurate

Other Benefits: PTO, Medical, Dental, LTD/STD, Equity Participation Opportunities, and Culture as a Currency. Do work that matters and makes a positive impact on millions of lives.

ADDITIONAL INFORMATION

Key Working Relationships

• High Visibility to Sales Leadership Team
• Frequent interactions with sales and operations teams
• Strong customer relationships and the ability to promote a sought-after product/service

Organizational Chart

• Reports to VP of Sales & Marketing, no direct reports

Physical Demands

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times
• Must be able to travel up to 35% of the time

Working Condition

• Ability to work seamlessly in both office and remote work environments
• May occasionally be exposed to loud sounds and distracting noise levels, such as from office equipment

CivicEye is an equal-opportunity employer that truly values diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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